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VTB United League targets value increase for international rights

Pan-European club basketball competition the VTB United League is preparing a tender for its international media and betting rights as it targets an uplift in value from its current deal with the Lagardère Sports agency.

In August 2016, Lagardère agreed an exclusive deal to sell international media rights for the VTB United League. The deal runs for three seasons, from 2016-17 to 2018-19, and excludes the league’s participating countries.

Commenting on the process, VTB United League general director Ilona Korstin said: “Putting together a bid process is above all an opportunity to assess the real value of media and betting rights for third-party countries. In recent years, the league and clubs have invested a lot of resources in creating our own unique TV product. As a result, there is a simple desire to increase the cost of the existing contract. We will establish the terms for the bid process in the near future and send them to potential partners, including Lagardère Sports.”