VTV seals World Cup rights deal

Vietnamese public-service broadcaster VTV has acquired rights for the 2014 Fifa World Cup international football tournament.

The value of VTV’s deal with the MP & Silva agency is $7m (€5.1m), according to the Thanh Nien newspaper.

The agreement comprises live coverage of all 64 matches during the tournament as well as a daily 45-minute highlights programme. The rights cover free-to-air, pay-television, internet and mobile platforms.

VTV heads a pool of broadcasters in the country. The pool was created in order to reduce bidding competitions between broadcasters and drive down rights fees.

MP & Silva acquired the World Cup rights in Vietnam a year ago in a deal that was brokered by Football Media Services, a joint venture between the Dentsu advertising agency and the Infront Sports & Media agency.