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Wige Media to rebrand as Sporttotal

German production company Wige Media is to rebrand as Sporttotal.

The rebrand follows the launch of the company’s Sporttotal.tv streaming platform in January.

Wige Media chief executive Peter Lauterbach said: “We are convinced that Sporttotal AG represents the company's future business model far more effectively than the company's previous name. We regard our new digital platform Sporttotal.tv, for instance, as one of the company's major drivers. Sporttotal AG therefore stands for a new, promising chapter in the history of the company.”

Last December, Wige Media signed a partnership with the German Football Association (DFB), through which it will provide German amateur football clubs with special video technology that enables games to be transmitted live and fully automatically using the Sporttotal.tv platform.

In Germany, Wige Group produces coverage of motorsport events in the shape of Formula One and the DTM German touring car series, as well as the Handball Champions League and domestic football games.