HomeNewsMulti-SportGermany

Wige Media to rebrand as Sporttotal

German production company Wige Media is to rebrand as Sporttotal.

The rebrand follows the launch of the company’s Sporttotal.tv streaming platform in January.

Wige Media chief executive Peter Lauterbach said: “We are convinced that Sporttotal AG represents the company's future business model far more effectively than the company's previous name. We regard our new digital platform Sporttotal.tv, for instance, as one of the company's major drivers. Sporttotal AG therefore stands for a new, promising chapter in the history of the company.”

Last December, Wige Media signed a partnership with the German Football Association (DFB), through which it will provide German amateur football clubs with special video technology that enables games to be transmitted live and fully automatically using the Sporttotal.tv platform.

In Germany, Wige Group produces coverage of motorsport events in the shape of Formula One and the DTM German touring car series, as well as the Handball Champions League and domestic football games.

Most recent

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.

Mola TV, the new entrant to Indonesia’s sports broadcasting market, is employing a novel strategy straddling pay-television, free-to-air and digital distribution channels to exploit the Premier League rights it has acquired for the upcoming 2019-22 cycle.