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World Bowling tasks Reddentes Sports with global growth remit

World Bowling, the global governing body of ten pin bowling, has agreed a wide-ranging agency partnership with Reddentes Sports.

The long-term deal hands Reddentes a mandate to develop new broadcast properties, manage the distribution of World Bowling’s media rights and explore new commercial opportunities for the international governing body of the sport.

Reddentes Sports is tasked with overseeing the broadcast production and media-rights distribution for the upcoming World Bowling Men’s Championships, which will take place in Hong Kong from November 23 to December 5.

It has since confirmed pay-television operator i-Cable as the host production and broadcast partner of the event. Reddentes has also secured distribution in Malaysia and Singapore through pay-television broadcaster Astro and telco StarHub respectively, with more broadcast partners to be announced soon.