World Chess has confirmed a three-year media-rights deal with international sports broadcaster Eurosport.
The deal commences with the ongoing FIDE World Chess Championship 2018. It will focus on short-form content and highlights.
Laurent Prud’Homme, senior vice-president of rights acquisitions & syndication for Eurosport, said:“Chess is a growing sport with millions watching and playing the game each year around the world so we are delighted to bring the biggest events to Eurosport platforms for the next three years. We are committed to helping World Chess expand the game further and engage new audiences with our multi-platform coverage and digital promotion of the sport.
Ilya Merenzon, chief executive of World Chess, commented: “Chess is very cool but it’s struggled to find a perfect format for television. Now we know how to do it and I am delighted with the great value we can deliver to our existing sponsors, as well as attract new ones.