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World Endurance Championship renews Infront deal

The World Endurance Championship motor racing series has extended its exclusive media-rights deal with the Infront agency.

The new three-year deal will run from 2018-19 to 2020-21. Infront will market global media rights for all WEC races, including the iconic 24 Hours of Le Mans event. Infront has been marketing media rights for the WEC, which is sanctioned by the Fédération Internationale de l’Automobile, since 2015.

The WEC earlier this year introduced a new calendar format, moving from an annual structure to a cross-year format, culminating with the 24 Hours of Le Mans. To make the transition, the first season has been dubbed a ‘Super Season’ and will last 14 months, featuring eight races and two editions of Le Mans.

Gérard Neveu, chief executive of the WEC, said: “Working with Infront is a great pleasure, and we are very happy they have embraced our Super Season format with such enthusiasm. That energy in marketing our media rights, together with the excellent quality of competitors we have in the WEC this year, has seen an increase in TV viewing figures for the first three races of this year. This is very rewarding for everyone concerned, and we are confident that our visibility will continue to grow in the seasons to come.”