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World Surf League signs Fuel TV deal for China, EMEA coverage

Pay-television action sports channel Fuel TV has acquired World Surf League rights in China as well as the Europe, Middle East and Africa.

It will broadcast the remainder of the WSL’s 2019 Championship Tour and select Qualifying Series events as part of the agreement.

Fuel TV’s coverage will be complemented by highlights and lifestyle programming, which will be produced by WSL Studios.

WSL chief executive Sophie Goldschmidt said: “Fuel TV represents a unique opportunity for the WSL to expand its reach in two key regions. The fact that Fuel has the ability to take entire events live and uninterrupted gives our fans a great viewing experience and connects us even more deeply to our growing audience around the world.”

Coverage will begin with the 2019 Corona Open J-Bay event in South Africa, which runs until July 22.