HomeNewsMotorsportGlobal

WorldRX signs digital deal with WTF1

The World Rallycross Championship (WorldRX) motorsport series has entered into a partnership with online platform WTF1.

Motorsport-focused WTF1 will now serve as World RX’s digital media partner.

WTF1 will publish exclusive post-race content from each World RX event during the 2018 season.

WTF1 will also attend a number of WorldRX races to create exclusive rallycross content for the series’ various media channels.

WTF1 claims it has more than 800,000 engaged followers and 12 million monthly video views across its social platforms.

Jessica McFadyen, head of WTF1, said: “WTF1’s vision has always been to serve and connect with a new generation of motorsport enthusiasts who engage purely on social media.

“By giving our audiences access to exclusive content across our social pages we hope to enable more people to enjoy all that World RX has to offer this season.”

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.