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XFL adds Sportradar to portfolio in data agreement

XFL, the new American football league that launched at the weekend, has continued its commercial activity by agreeing a deal with sports data and content company Sportradar.

As an official sports data partner of the XFL, Sportradar will offer a play-by-play data feed specifically designed for media usage, including websites, apps and digital platforms like fantasy sports.

The deal adds to Sportradar’s official data partnerships with US leagues, including the NBA, the NFL, the NHL, MLB and Nascar.

Steve Byrd, head of global strategic partnerships at Sportradar, said: “There is a big appetite amongst the media industry for the XFL’s official data. We’re looking forward to delivering this coveted content to our media partners and, ultimately, the fans.”

The XFL has been highly active in securing commercial partnerships leading in to the launch of the league. Since the turn of the year, the XFL has signed deals with fantasy sports brand FanDuel, radio network iHeartRadio and sports betting network Vegas Stats & Information Network, Canadian broadcaster TSN and fantasy sports provider DraftKings, along with sports data and technology company Genius Sports.

Jeffrey Pollack, president and chief operating officer of the XFL, said: “Sportradar is a leader in the distribution of sports data and content and adding their expertise to our world will allow us to broaden our reach. Through this partnership our fans will have even more access and opportunities to engage with our games, teams and players.”