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Yahoo Sports building Mets, NBC partnerships

Yahoo Sports has announced it is building a digital subscription product for the New York Mets MLB franchise.

The Queens Baseball Club site and app will carry exclusive content from the Mets and include community features. Reports suggest it could serve as a testbed for similar subscription products aligned to other franchises.

Elsewhere, NBC Sports Group and Yahoo Sports have renewed and expanded a multi-platform partnership that began in 2012. The expanded partnership will create more editorial collaboration, particularly targeting major coverage for NBC Sports’ broadcast audiences for the NFL, NHL, Premier League, motor sports, golf and horse racing.

The alliance will continue building the NBC Sports’ Rotoworld platform, which supplies fantasy news coverage and promotion around the Yahoo Fantasy Sports platform.