HomeNewsBaseballUSA

Yankees exploring creating YES Radio

The Yankees are exploring creating YES Radio. The Yankees are closing in on reacquiring a controlling stake in YES Network in partnership with Amazon and Sinclair.

As reported by The New York Post, the idea of a new YES Radio component is part of a likely evolution of YES after the Yankees’ regional sports network takeover is finalized.

Leveraging the networks and bandwidth of both Sinclair and Amazon, YES Radio could have massive distribution possibilities, along with the existing carriage advantages for YES Network being associated with Sinclair. The Yankees would have the opportunity to increase exposure for YES programs and personalities.

Sources also indicate to The Post, the Yankees’ digital library could be hosted digitally via Amazon Prime in the future.

 

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.