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Yle exec to lead Eurovision Sport’s winter portfolio

The Eurovision Sport division of the European Broadcasting Union consortium of public-service broadcasters has appointed Robert Portman as head of winter sport.

Portman will take up his new role later in the summer having worked with the EBU’s Finnish member, Yle, since 2001.

Portman most recently held the position of head of sport and sports rights, while he has also led Yle’s Olympic operations for every Games since London 2012.

At Eurovision Sport, Portman will manage the winter sports portfolio and lead the acquisition strategy.

He said: “With the ever-evolving media landscape, it is evident that sports will be one of the key elements for media companies in the future. Furthermore, coming from the EBU member side, I hope I can contribute with my experience to further improve the dialogue and co-operation between the members and the permanent services.”