YouTube confirms launch of subscription service

Video-sharing website YouTube has unveiled a new subscription service that will enable users to access original and exclusive video content.

YouTube Red will initially launch in the US on October 28 at a cost of $9.99 (€8.83) per month and, unlike standard YouTube videos, will not feature any adverts.

Subscribers will be able to save videos to watch offline on their smartphone or tablet device, as well as play videos in the background.

The subscription fee will also allow users to access the new YouTube Gaming app as well as the YouTube Music app that has launched alongside the subscription service.

US-based users can access a free one-month trial of the service from October 28. YouTube will announce details of availability and pricing in other countries in the coming months.

YouTube has been increasing its presence in the sports content market. In January, American football league the NFL signed a partnership with YouTube creating an official channel for the organisation on the video-sharing platform.

Terms of the multi-year deal between the NFL and YouTube’s parent company Google were not disclosed, but it covers video distribution and advertising sales on YouTube, as well as prominence for NFL clips on Google’s search service.