Eclat, which owns IPTV broadcaster Spo TV, has struck a deal with YouTube that will allow the South Korean sports marketing company to show live sports action via a dedicated page on the video-sharing website, according to news website Campaign Asia.
The dedicated Spo TV page on YouTube will show live coverage of domestic baseball, football and basketball as well as international football matches.
The action will be available on demand and for free.
“With the opening of this channel, fans of Korean sports now have control over how and when they access their favourite teams’ matches,” YouTube’s head of sports partnerships, John Vamvakitis, said.
More than 4,000 hours of live sports action will be shown on the page each year.