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YouTube partners with broadcasters for Rio 2016 coverage

Video-sharing platform YouTube has partnered with broadcasters in more than 60 countries to deliver official highlights of the 2016 summer Olympic Games in Rio de Janeiro.

YouTube said its partners include public-service broadcasters the BBC and NHK, covering the UK and Japan respectively, along with Mexican telecommunications company América Móvil for Latin American markets excluding host nation Brazil.

Partners will provide official highlights from the Games on YouTube, which will be directly linked into Google Search and YouTube Watch Cards for Rio 2016.

YouTube said it is also deploying 15 content creators on the ground in Rio. In a blog post Christoph Heimes, head of news and sports partnerships for YouTube EMEA, said: “Creators…will provide an on-the scene view of the celebrations in Rio, everything from their own commentary of the Games’ celebrations, from the first victory to the last defeat, to long days around Rio on bike rides and aerial tours.

“These creators will take advantage of our brand new mobile live streaming feature to share real-time moments from Brazil as they unfold, as well as 360-degree videos that will make fans feel like they are on the streets of Copacabana.”