Times Internet, the online and mobile arm of the Times Group publishing company in India, has extended its live streaming rights deal with video-sharing website YouTube for the 2013 and 2014 seasons of the Indian Premier League Twenty20 cricket tournament.
YouTube’s live streaming of all 76 matches from the forthcoming sixth season of the IPL will be available globally, with the exception of the United States and Canada.
Times Internet said that YouTube would have exclusive live-streaming rights for desktop web viewing, with a five-minute delay in India, and non-exclusive rights for mobile viewing through the 2013 and 2014 IPL tournaments.
Times Internet is the IPL’s global internet, mobile and audio rights partner.
“We saw a 43-per-cent growth in audience base just last year on IPL online,” Times Internet chief executive Satyan Gajwani said. “Our partnership with YouTube is strategic in building supplementary touch points with these audiences and we’re happy to renew our association with YouTube.”
The 2013 season starts on April 3 and will conclude on May 26.