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Ziggo renews rights and expands partnership with Formula One

Dutch pay-television broadcaster Ziggo has renewed its Formula One rights and will help launch the rights-holders OTT service F1 TV from 2019.

The new three-year deal, from 2019 to 2021, is not only for Formula One rights, but will also include Ziggo and Formula One co-market and co-brand F1 TV.

Ian Holmes, director of media rights, Formula One said: “What is also ground-breaking is the incorporation of the F1 TV Pro OTT service that will now be available within the Dutch market. This will be a truly collaborative operation in that the service will be co-marketed and co-branded by F1 and Ziggo thus affording fans a combined offering like never before.”

Ziggo’s current three-year deal for Formula One rights runs from 2017 to 2019.

Interest in Formula One in the Netherlands has spiked in recent years with the emergence of Dutch driver Max Verstappen.