365 Media (Iceland)

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Icelandic telco Síminn surprised the market by securing English Premier League rights from 2019-20, replacing the dominant player, media group 365.

Media group 365 has retained its grip on Uefa Champions League and Europa League media rights in Iceland, paying an increase of about 50 per cent.

Uefa will earn just under €3.5m for national team rights from 2018-19 to 2021-22 in Iceland RÚV will pay about €850,000 for rights to 24 first- and second-party Iceland matches 365 will pay €2.6m for

England’s Premier League has almost doubled its income in recently-agreed deals covering 11 territories across Europe.

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