Antenna (Greece)

Fifa has secured a strong increase in the value of Fifa World Cup 2022 rights in Greece, leveraging competition in the territory to move away from public-service broadcaster ERT for the first time.

Greek digital terrestrial broadcaster Antenna has become the latest broadcaster to benefit from cuts to public broadcaster ERT’s funding by outbidding it for the rights to the Uefa Euro 2020 finals.

The value of Uefa Champions League and Europa League rights in Greece is set to fall in its new cycle despite rights being sold exclusively to pay-television broadcaster Cosmote last week.

F1 free-to-air rights value slips in Greece

Fiba nets healthy World Cup increase in Greece despite recession