Apple

Football
USA

The arrival of Lionel Messi pushed Major League Soccer into the worldwide soccer conversation and helped the league overdeliver on its expectations for global media partner Apple, commissioner Don Garber…
Football
USA

Lionel Messi's arrival in Major League Soccer sent subscriptions to Apple's MLS Season Pass soaring, according to new figures released. The tech company, in the first year of its 10-year, $2.5bn (€2.3
Football
Germany

Amid unfavourable market positions, numerous sources in the German market have told SportBusiness Media that the DFL will do well to match its current rights revenues from 2025-26 onwards.
US College Sport
USA

The Pac-12 Conference is considering a streaming-centered media-rights deal with Apple amid a number of departures from the conference
Football
USA

LG Smart TV owners in the United States are to receive Major League Soccer's Apple Season Pass free of charge for two months
Football
USA

Apple has spoken publicly for the first time about its coverage of Major League Soccer (MLS), deeming the first few months of the long-term partnership to have been a success and "better than forecasted"
Multiple Sports
USA

Pete Distad, senior director of video and sports at Apple, is reportedly stepping down from his role after almost a decade with the technology company
Baseball
USA

Apple TV+ doubleheader broadcasts of Friday Night Baseball will require a subscription, while DirecTV will this year air the games in commercial establishments in the United States
Football
USA

Mobile carrier T-Mobile is providing Major League Soccer's MLS Season Pass on Apple TV free to its customers and Metro by T-Mobile customers under a company promotion
Football
USA

Major League Soccer has appointed the IMG agency and outside broadcast and services provider NEP Group to support live match and studio productions ahead of the start of its 10-year streaming deal with…
Football
USA

Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Football
USA

League, technology giant further their planning for start of historic rights deal
NFL
USA

Technology giant said to longer 'see the logic' in deal for out-of-market package
Football
USA

Major League Soccer will potentially only have Fox Sports as a domestic linear rights partner in the United States in 2023 after both ESPN and TelevisaUnivision reportedly declined to carry select, non-exclusive…
Football
USA

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Multiple Sports
USA

Apple has implemented a set of price increases for its its streaming service Apple TV+, Apple Music, and its bundle package Apple One, continuing a wave of inflation across the streaming landscape
Football
USA

This past weekend not only marked the conclusion of the 2022 Major League Soccer regular season but it also meant the final local television broadcasts as the league transitions to its 10-year global rights…
Golf
USA

Technology giants Amazon and Apple both reportedly passed on the opportunity to become the media rights partner of Saudi-backed startup LIV Golf in the United States, highlighting the difficulties the…