Asian Football Confederation (AFC)

The Asian Football Confederation Executive Committee has agreed on a strategy to launch an open tender for its next cycle of rights from 2020.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

The Asian Football Confederation ends nearly two years of speculation and confirms the extension the World Sport Group agency negotiated to its existing deal is dead.

Commercial broadcaster Nine will pay between A$3.5m (€2.4m/$2.7m) and A$4m for free-to-air rights to the Australian national team’s remaining 2018 World Cup qualifiers.

Asian Football Confederation rights have increased in value by 86 per cent in South Korea after cable-television broadcaster JTBC outbid the country’s free-to-air cartel.

The value of Asian Football Confederation rights doubled in Thailand after a renewed deal with commercial broadcaster BBTV.

The Asian Football Confederation has signed an exclusive rights deal with South Korean cable-television broadcaster JTBC.

Sheikh Salman bin Ebrahim al-Khalifa, the president of the Asian Football Confederation, is planning to set up an ad-hoc committee of experts to evaluate the AFC’s options for its rights beyond 2020.

A victory for Sheikh Salman bin Ebrahim al-Khalifa in Fifa presidential election could have major repercussions on the sale of Asian Football Confederation media rights.

The Asian Football Confederation will enjoy a huge increase in the value of its rights in China in its new deal with Le Sports.

Le Sports has acquired rights for Asian Football Confederation events in a deal that has given the Chinese internet company a 20-per-cent stake in the Lagardère Sports agency’s Asia-focused division.

The Asian Football Confederation is set to conclude a fresh eight-year contract with commercial rights partner the Lagardère Sports agency, according to Reuters.

The annual congress of the Asian Football Confederation, which took place this week in Bahrain, was ostensibly a political event - but a whole range of media-rights issues were under discussion.

All of the industry’s major rights agencies were present in Bahrain this week at the Asian Football Confederation annual congress to try to agree media-rights deals with Asian federations.

The rights-trading subsidiaries of sports marketing company Lagardère Unlimited look set for a double boost. World Sport Group is close to renewing its contract with the Asian confederation, while Sportfive remains favourite to renew its deal for African confederation rights.