B4 Capital

The B4 Capital agency has retained international rights for the Coppa Italia club football knockout tournament in Italy.

The B4 Capital agency has agreed a deal with Italian state broadcaster Rai to distribute rights for Italy national football team home friendly matches in the Americas, the Middle East and North Africa.

The B4 Capital agency has struck a deal to distribute worldwide media rights to an exhibition football match between US club New York Cosmos and the Cuba national team.

Marco Bianchi, president of the B4 Capital agency, this week told TV Sports Markets that his company’s aggressive bid to win the international rights to Italy’s Coppa Italia and Supercoppa showed that Italian football was far healthier than some critics have suggested.

World Sport Group has entered into an agreement with B4 Capital to acquire its fellow agency’s Asian media rights across the entire portfolio of European football and Italian rugby union.

The B4 Capital agency has secured a deal for the global media rights to the Match for Africa 2 tennis exhibition event between Roger Federer and Stanislas Wawrinka.

The B4 Capital agency has struck a deal to distribute global media rights for the Italy national rugby union team.

Italy’s Lega Serie A and its media adviser Infront Sports & Media can point to a near 60-per-cent increase in the value of the league’s international rights to claim that this month’s sales process was a success, despite drawing only three bids.