Spanish club Barcelona said this week that the planned return to collective selling would help La Liga to eventually match or exceed the media-rights income of Italy’s Serie A, but that it would require the country’s pay-television industry to be much stronger.
Telefónica’s acquisition of all rights to two Primera Liga clubs, and its bid to acquire the rights to Spanish giant Barcelona, are aimed at strengthening the telco’s position ahead of changes in the domestic broadcast market.
La Liga president Javier Tebas Medrano talks about the proposed collective selling law for football rights in Spain
Barcelona has sealed a partnership with Twitter that will allow the Spanish LaLiga football club to expand its presence on the social media website.
The IMG Events & Media agency has agreed a deal to become the exclusive distributor of Barça TV, the official club television channel of Spanish Liga football club Barcelona.