BeIN Media Group
Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.
The International Tennis Federation’s deal for its global Davis Cup and Fed Cup rights with beIN Media Group, agreed last week, is the largest in the federation’s history.
Interview with Andrew Walker, commercial director of the International Tennis Federation, on the federation’s global media rights deal with beIN Media Group, which covers the Davis Cup and Fed Cup.
BeIN Media Group’s recent rights deals in Canada, as well as negotiations in Spain and Turkey, demonstrate the company’s ability to adapt to market conditions in expanding its pay-television operation beyond its core market of the Middle East and North Africa.
The Pitch International agency secured a late rights deal in the critical German market for the 2015 men’s Handball World Championship at the end of December – the last major market where a deal was outstanding.