The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.
Swedish media group Bonnier has significantly increased its investment in Sweden’s second-tier ice hockey league, the HockeyAllsvenskan, to prevent a tender process that might have allowed a rival to swoop.
The Swedish football league is likely to double the value of its rights as media groups Bonnier and Discovery go head to head in an ongoing tender.
C More is still in the market for top sport despite losses
The IMG agency has sold rights to Spain’s LaLiga, Italy’s Serie A and US Major League Soccer to media group Bonnier in Sweden, in a move that will end the operation of its OTT platform Strive in the cou…
Swedish telco Telia has today (Friday) acquired media group Bonnier Broadcasting, with the SEK 9.2bn (€897.8m/$1.0
The Bonnier media group has secured full ownership of pay-television broadcaster C More Entertainment, a major broadcaster of sport in Scandinavia.