British Basketball League
Former Meta, NBCUniversal exec Radin named BBL chief executive
The British Basketball League (BBL) and British Wheelchair Basketball (BWB) have both appointed new chief executives
BBL steps up content offering with WSC Sports automated highlights
The British Basketball League (BBL) has expanded its content offering to fans by agreeing a three-year deal with WSC Sports, the automated AI-based video company
IMG Arena adds BBL to basketball portfolio in multi-year deal
IMG Arena, the betting division of the Endeavor-owned IMG agency, has acquired exclusive worldwide betting data and streaming rights to the British Basketball League in a multi-year deal
Sky signs one-year British Basketball League extension
UK pay-television broadcaster Sky has signed a one-season extension to its rights deal with the British Basketball League
British Basketball League nets domestic TV deal as Sky back on board
The British Basketball League has been buoyed by the return of a rights deal with a domestic broadcaster in a two-year agreement with pay-television broadcaster Sky
British Basketball League signs revised deal with DAZN Group
The British Basketball League (BBL) has reworked its partnership with DAZN Group in a deal with the group's betting rights and data division, Perform Content
Perform deal completes BBL’s revamp of its commercial rights
The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.