British Basketball League

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Basketball
United Kingdom

The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.

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Basketball
United Kingdom

The British Basketball League has been buoyed by the return of a rights deal with a domestic broadcaster in a two-year agreement with pay-television broadcaster Sky
Basketball
United Kingdom

The British Basketball League (BBL) has reworked its partnership with DAZN Group in a deal with the group's betting rights and data division, Perform Content