British Basketball League

Latest Features

The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.

The British Basketball League has been buoyed by the return of a rights deal with a domestic broadcaster in a two-year agreement with pay-television broadcaster Sky

The British Basketball League (BBL) has reworked its partnership with DAZN Group in a deal with the group's betting rights and data division, Perform Content