British Basketball League

The British Basketball League (BBL) and British Wheelchair Basketball (BWB) have both appointed new chief executives

The British Basketball League (BBL) has expanded its content offering to fans by agreeing a three-year deal with WSC Sports, the automated AI-based video company

IMG Arena, the betting division of the Endeavor-owned IMG agency, has acquired exclusive worldwide betting data and streaming rights to the British Basketball League in a multi-year deal

UK pay-television broadcaster Sky has signed a one-season extension to its rights deal with the British Basketball League

The British Basketball League has been buoyed by the return of a rights deal with a domestic broadcaster in a two-year agreement with pay-television broadcaster Sky

The British Basketball League (BBL) has reworked its partnership with DAZN Group in a deal with the group's betting rights and data division, Perform Content

The British Basketball League’s six-season deal with the Perform Group last month marks the completion of the league’s commercial revamp and sets a clear course for its future.