Telekom Austria’s push for Champions League rights helped drive the value of Uefa club competitions in Bulgaria up by about 30 per cent from 2018-19.
Benfica’s deal with Nos has triggered a wave of negotiations, with Porto and Sporting Lisbon particularly keen to take advantage of competition in the marketplace.
Pay-television channel BTV, owned by Portuguese Primeira Liga club Benfica, this month acquired exclusive rights to three second-tier properties in Portugal.
Domingos Soares de Oliveira, chief executive, Benfica; Bernardo Faria de Carvalho, director of sales & international expansion, Benfica
Interview with Domingos Soares de Oliveira, chief executive of Benfica; Bernardo Faria de Carvalho, director of sales & international expansion at Benfica, on BTV's past, present and future.