Channel Ten (Australia)
Financial problems at its free-to-air partner Ten led Formula One Management to strike a new deal in Australia, handing much more exclusivity to pay-television broadcaster Fox Sports.
Public-service broadcaster ABC missed out on free-to-air rights to the Australian A-League and Australia national team matches as it cannot sell advertising, TV Sports Markets understands.
Nine’s capture of additional National Rugby League free-to-air rights helped drive a record fee for the Aussie Rules Australian Football League, as both codes agreed new deals this month.
The National Rugby League’s decision to accelerate its sales process means the two biggest sport properties in Australia will negotiate new deals simultaneously.
Formula One Management earned a significant increase in the value of its rights in Australia last month by allowing a pay-television broadcaster to acquire rights to the championship for the first time in the country.
Australian commercial broadcaster Seven is paying a high price in its deal for the Olympic Games of 2016, 2018 and 2020, local media-rights experts say, but the broadcaster will view the deal as a good investment for a number of reasons.