Chinese Super League (CSL)
China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.
New Chinese OTT player Baofeng Sports’ first move in the sports sector was to acquire rights to the Chinese Super League.
IMG’s distribution deal for the Chinese Super League’s international rights is a strategic acquisition of a property that’s “going places”.
China Sports Media’s huge deal with the Chinese Super League is a gamble on the expansion of the country’s digital rights market and the government’s plans to build football into a major national sport.