CyBC (Cyprus)

Cypriot telco Cyta successfully retained all but one of its Uefa club competition rights packages in the new three-season cycle from 2024-25, but has lost rights to the first-pick Europa League or Europa Conference League match to public broadcaster CyBC.

The value of Uefa club competitions in Cyprus will stay steady in the upcoming three-season cycle as incumbent Cyta retained exclusive rights in the country.

Uefa and its sales agent, CAA Eleven, have finalised multiple deals for national-team media rights around the world with the Nations League to begin this evening (September 6), TV Sports Markets understands.

The added content provided by the Nations League will push the value of Uefa national-team rights in Greece up by more than 30 per cent from 2018-19, TV Sports Markets understands.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

Uefa has reversed the falling value of its club competition media rights in Cyprus via an exclusive deal with telco Cyta.

Cyprus’s weakened economy has caused a decline in the value of Uefa’s club football competitions for a second successive cycle.