The Tour de Suisse cycling race may be held virtually this year due to the Covid-19 pandemic. But it is not certain that the Infront agency, which distributes the media rights to the physical event, will have the rights to the e-cycling equivalent.
Over-the-top streaming service the Olympic Channel will show free live coverage of the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event.
International broadcaster Eleven Sports has acquired live rights to the Tour de Suisse-backed ‘Digital Swiss 5’ e-cycling event in six territories.
UK commercial broadcaster ITV is in talks to acquire rights to the forthcoming ‘Digital Swiss 5’ e-cycling event, SportBusiness Media understands.