DDMC Fortis

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The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2.4bn (€2bn) global commercial rights contract covering 2021-28, SportBusiness understands.

The shutdown of live sport due to the Covid-19 pandemic has stopped media-rights payments and negotiations, and prompted a scramble by broadcasters for alternative content across Asia-Pacific.

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Frank Dunne talks to Patrick Murphy, chief executive of DDMC Fortis, on the agency’s deal for the global commercial rights to the competitions of the Asian Football Confederation. The long-form agreement was signed on October 29.

DDMC Fortis, the agency created to sell global commercial rights to the competitions of the Asian Football Confederation, will go to market next year in bullish mood, despite having paid a rights fee – $…

Football Marketing Asia, the Asian Football Confederation’s Hong Kong-based exclusive commercial rights agency, has recruited Andrew Guy of Talisman Sport & Media, the London-based independent media-rights c…

DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)

The Asian Football Confederation has initiated a territory-by-territory broadcast rights sales process in 10 countries across the Middle East

The Asian Football Confederation has announced a media rights deal with digital operator Elta TV in Taiwan that will run from 2021 to 2024