Deutsche Telekom (Germany)
German telco Deutsche Telekom has renewed its rights to the Basketball Bundesliga (BBL) at a slight uplift, locking down the rights for another five seasons.
Euroleague Basketball has increased its media-rights income in the 2016-17 season by 36 per cent compared to 2015-16, and this will rise further in 2017-18 thanks mainly to a blockbuster deal in Greece.
The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.
Deutsche Telekom’s surprise deal for exclusive domestic basketball rights in Germany last week is small in value but potentially rich in significance.
German telco Deutsche Telekom last week moved back into buying exclusive sports rights with a deal for the domestic basketball league, which was a big increase on the previous value.
Interview with Jan Pommer, chief executive of the Basketball Bundesliga, on the league’s four-year domestic deal with telco Deutsche Telekom.
Interview with William Field, founder of Prospero, the media and technology consultancy, on the return of telcos to the sports-rights market.
Mystery media player helps Romanian football league to hold its value
Premiere, the German pay-television broadcaster, has salvaged something of its reputation following its deal with DSF.
Football: The German Football League awarded the rights for the Bundesliga in several three-year deals covering 2006-07 to 2008-09.