DFL (German Football League)
Bundesliga tender includes improved production, more clips and digital out-of-home rights
Further details of the inventory on offer in the Bundesliga’s forthcoming domestic broadcast rights tender process were released today by the German Football League (DFL).
DFL invites broadcasters to register for domestic Bundesliga rights tender
Companies interested in the domestic broadcast rights to Germany’s Bundesliga and 2.
DFL unveils proposed Bundesliga domestic rights packages as tender nears
Holger Blask, director of audio-visual rights at the Deutsche Fußball Liga has laid out the proposed packages for the upcoming 2021-22 to 2024-25 domestic media rights invitation to tender for Germany's …
Seifert: AI-powered archive footage among possibilities in long-term Amazon deal
The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…
German cartel office ‘pushes for exclusivity alterations’ to Bundesliga tender
Germany’s federal cartel office, the Bundeskartellamt, has asked the Deutsche Fußball Liga to adjust its domestic tender for Germany’s Bundesliga, it has been reported, in order to prevent a pay-television prov…
Seifert: Bundesliga to increase live free-to-air matches from 2021-22
Christian Seifert, chief executive of the Deutsche Fußball Liga, has said that there will be more of Germany’s Bundesliga matches shown live on free-to-air television from the 2021-22 season, after it…
DFL’s Seifert: Three pay-TV Bundesliga broadcasters would be excessive
Christian Seifert, chief executive of the Deutsche Fußball Liga, has suggested that Germany's Bundesliga is wary of having too many domestic pay-television partners when it agrees its next cycle of domestic …
ProSiebenSat.1 extends Virtual Bundesliga deal, acquires all of eSports.com
German media company ProSiebenSat.1 has agreed a one-season extension to its rights to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL), while stating its aim to further efforts in the sector by securing complete control of the eSports GSA entity.
DFL’s anti-piracy partner Athletia aims to combat ease of video sharing
The proliferation of new digital platforms, coupled with the now global availability of content, have been the main challenges in monitoring the piracy of the Bundesliga in recent years, according to Athletia,…
Bundesliga readies for international sales push
The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.
Bundesliga ready to go OTT internationally if rights bids disappoint
Germany’s Bundesliga is preparing itself to launch an over-the-top subscription service in certain international markets at the start of the 2020-21 season.
DAZN positions itself for domestic tender with Bundesliga sublicense deal
Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.
DFL appoints Heyden to drive digital innovations
Andreas Heyden has been granted further responsibility within the German Football League (DFL) by being appointed executive vice-president of digital innovation
DFL partners with 433 to boost Bundesliga social media presence
The German Football League (DFL) has entered into a partnership with digital and social media agency 433 designed to build the presence of the top-tier Bundesliga across social media platforms
DFL chief keen to end German football’s ‘no-single-buyer’ rights rule
Deutsche Fußball Liga chief executive Christian Seifert has hinted that the organising body of the top two divisions of German football will push to remove the 'no-single-buyer' rule ahead of the auction …
Football bodies unite to condemn beoutQ
Fifa, along with a group of continental governing bodies and European leagues, has today (Tuesday) issued its latest statement hitting out at the activities of pirate channel beoutQ
Bundesliga finds home in Iceland
Icelandic free-to-air broadcaster SportTV has acquired exclusive rights in the country to the top two divisions of German football
Virtual Bundesliga secures free-to-air platform
German media company ProSiebenSat.1 has acquired rights for the Virtual Bundesliga, the esports football competition that is operated by the German Football League (DFL)