Pay-television broadcaster SportsMax approximately doubled the value of the Olympics in the Caribbean in order to win rights to the 2018 and 2020 Games.
Interview with James Tooke, SVP (media & content), Cable & Wireless Communications, on the Caribbean sports rights market and the strategy behind Flow Sports.
England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.
International Media Content, parent company of pay-television broadcaster SportsMax and a subsidiary of telecommunications group Digicel, has acquired exclusive broadcast rights in the Caribbean to the 2018 winter Olympics in PyeongChang and the 2020 summer Games in Tokyo.