The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…
The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.
LaLiga has taken back its rights in a series of Eastern European countries from the MP & Silva agency and will re-tender them, TV Sports Markets understands.
Uefa Champions League and Europa League rights will increase in value throughout Albania, Kosovo and the Baltics – Estonia, Latvia and Lithuania – from the 2018-19 season, TV Sports Markets has learned.
Uefa, European football’s governing body, last month secured a strong increase in the value of its national team media rights from telco Digitalb in Albania and Kosovo.
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