Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin

Chinese streaming platforms Youku and Douyin have acquired digital rights for this month’s East Asian Football Federation E-1 Football Championships.

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV

Nascent electric off-road racing series Extreme E has extended its reach further in China through a tie-up with Douyin, the ByteDance-owned video-sharing social networking platform

English Premier League club Manchester United has officially launched a channel on the Chinese domestic social media platform Douyin

LaLiga and Douyin have inked an agreement whereby the Chinese platform will become an Official Social Media Partner of the Spanish football league until March 2021

World football’s governing body Fifa has extended its digital reach in China by launching official accounts on Douyin and Toutiao.