Kwesé Sports (Econet)

SuperSport’s termination of its Nigeria Professional Football League deal due to a breach of contract may not be as final as the broadcaster’s withdrawal in Kenya, TV Sports Markets understands.

The addition of StarTimes to Fifa’s set of 2018 World Cup broadcasters in sub-Saharan Africa has significantly increased the governing body’s income from the region.

The wave of tender processes in sub-Saharan Africa has continued to swell with the English Premier League and the International Olympic Committee both selling their rights earlier than expected.

Top-tier football leagues in Cameroon and Zimbabwe are set to agree lucrative new pay-television deals, TV Sports Markets understands. But while the fortunes of some African leagues are improving, others have begun to struggle after recent optimism.

The stream of top-tier properties to be sold in sub-Saharan Africa later this year is making life difficult for the IMG and Pitch International agencies, each of which has English cup competitions for sale.

Canal Plus Afrique has agreed a direct deal for rights to the 2018 Fifa World Cup, staving off the challenge of rival StarTimes.

Econet Media chief executive Joseph Hundah has told TV Sports Markets its Kwesé TV pay-television operation must make money quickly on the back of launches in Ghana, Rwanda and Zambia, after 18 months of acquiring sports rights at a considerable cost.

Interview with Joseph Hundah, chief executive, Econet Media, on the launch of Kwesé TV, Kwesé Free Sports and the challenges that lie ahead.

Kwesé Sports and SuperSport will share pay-television rights to the 2018 Fifa World Cup in sub-Saharan Africa after both broadcasters agreed to acquire the rights non-exclusively outside South Africa, TV Sports Markets understands.

Telco Econet Media has launched its Kwesé Free Sports free-to-air channel in Nigeria and Uganda.

Fifa and Uefa are set for huge increases in the value of their media rights in sub-Saharan Africa. TV Sports Markets understands bidding in both governing bodies’ tender processes has progressed beyond a first round.

The Ghana Football Association has sealed a 10-season deal with StarTimes under which it will earn almost $1.8m (€1.7m) per season for all its domestic football media rights.

ESPN’s multi-faceted agreement with telco Econet’s Kwesé TV pay-television platform brings the sports broadcaster back to sub-Saharan Africa after an absence of more than three years.

African telco Econet Wireless has completed a deal for World Rally Championship media rights in sub-Saharan Africa, further expanding its motorsport portfolio.