Ekstraklasa

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The Polish Ekstraklasa has managed to significantly increase the value of its domestic media rights, whilst securing free-to-air coverage in new deals beginning in 2019-20

Polish pay-television operator NC Plus secured live rights to the Ekstraklasa for the next four seasons after submitting a surprisingly high bid for the league’s international rights.

The award of the domestic live rights to Poland’s top football league, the Ekstraklasa, is likely to come down to a straight shootout between the incumbent rights-holder, pay-television platform NC Plus, and Eleven, the new channel operated by Andrea Radrizzani.

The Polish football league, the Ekstraklasa, is to launch a league channel in a joint venture with its media-rights adviser MP & Silva after offers from broadcasters fell below expectations, TV Sports Markets understands.

In appointing the MP & Silva agency as adviser for its domestic and international media rights, in a deal based on a ‘top-up’ guarantee, the Polish football league has ostensibly rejected two other business models. But the choice was about the money rather than the model.

Football-focused digital media company Dugout will distribute content from the Ekstraklasa in a deal with the Polish top flight

Poland’s Ekstraklasa has struck broadcast deals in some key European markets as the league continues its preparations to return to action on May 29 following the Covid-19 shutdown.

The Ekstraklasa is offering non-exclusive rights to two fixtures per match week to international broadcasters as the Polish top flight prepares to return on May 29

The Ekstraklasa, the top division of club football in Poland, has made its Ekstraklasa