Polish pay-television operator NC Plus secured live rights to the Ekstraklasa for the next four seasons after submitting a surprisingly high bid for the league’s international rights.
The award of the domestic live rights to Poland’s top football league, the Ekstraklasa, is likely to come down to a straight shootout between the incumbent rights-holder, pay-television platform NC Plus, and Eleven, the new channel operated by Andrea Radrizzani.
The Polish football league, the Ekstraklasa, is to launch a league channel in a joint venture with its media-rights adviser MP & Silva after offers from broadcasters fell below expectations, TV Sports Markets understands.
In appointing the MP & Silva agency as adviser for its domestic and international media rights, in a deal based on a ‘top-up’ guarantee, the Polish football league has ostensibly rejected two other business models. But the choice was about the money rather than the model.