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Endeavor Group Holdings, the parent company of the IMG agency and mixed martial arts promotion the UFC, has filed for an initial public offering in a move that had long been mooted by the sports industry

Endeavor, the parent company of the WME and IMG agencies, has formed its own streaming division encompassing the firm’s video streaming products and services, including technology provider NeuLion.

Eleven Sports has acquired rights to the Ultimate Fighting Championship in the UK and Ireland from 2019.