English Football Association (FA)
Media commentators will debate whether the 36-per-cent increase the English Football League secured for its rights from Sky is a great result, a disappointment, or something in between.
England’s Football Association told TV Sports Markets this week that its strategy of opening up FA Cup international rights by running a single tender was vindicated by its deals with the IMG and Pitch International agencies.
The Football Association’s invitation to tender for its international rights from 2018-19 to 2023-24 opens the way for a type of deal that has become increasingly rare: a single agency buyout worth hundreds of millions of dollars.
The English Football Association is set to tender its international rights in the coming weeks with rights available to bidders on a global basis, TV Sports Markets understands.
The BBC’s desire to renew its FA Cup rights before its charter is renewed helped the English Football Association increase the value of domestic FA Cup media rights by more than 27 per cent.
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The FA and Football League cash in as Sky and BT scrap for content
UK broadcasters BBC, ITV, BT and BSkyB likely to bid for domestic rights to the FA Cup and England friendly internationals
Television rights deals with incumbent partners ABC/ESPN and TNT likely to be the most valuable of the year.