ESPN
NBA releases new Christmas spot
League looks to ramp up its promotion of Christmas Day slate of games
Professional Pickleball Association to air on ABC
Growing sport gains further commercial lift with broadcast network exposure
Formula 1 sets US television audience record in 2022
Unprecedented audiences further solidify historic year of growth for property
ESPN, CBS Sports, Conference USA strike rights deal
Conference USA, a mid-tier player in the landscape of United States college sports, has completed a five-year multimedia rights deal with ESPN and CBS Sports that will increase accessibility to the conference…
Big 12 secures $2.28bn rights extension with ESPN, Fox Sports
Power Five college sports entity moves quickly under Yormark to solidify its future
ESPN sells controlling interest in X Games to MSP Sports Capital
ESPN and New York-based private equity firm MSP Sports Capital announced a sale of ESPN’s majority interest in the X Games to MSP Sports Capital, with ESPN continuing to own a minority, non-controlling p…
Gillette to air mixed-reality commercial on ‘MNF’
Gillette, the Procter & Gamble-owned razor and personal care products company, will showcase its innovation hub GilletteLabs during ESPN's Monday Night Football broadcast at Gillette Stadium on October…
ESPN, Formula 1 confirm US rights extension through 2025
ESPN and Formula 1 have confirmed a three-year rights extension in the United States through 2025, in a deal which will keep all race telecasts on ABC, ESPN, and ESPN2 commercial-free
ESPN expands NBA deal in Australia
ESPN has expanded its media rights agreement in Australia with the NBA to add two live games per week that were previously on free-to-air public-service broadcaster SBS, starting from the upcoming 2022-23…
NYC Marathon to gain Spanish-language feed, enhanced tech
The TCS New York City Marathon will have a domestic Spanish-language broadcast for the first time this year, as the November 6 race returns to its full capacity of 50,000 runners for the first time in…
ESPN2 to air Wrexham’s FA Cup fourth qualifying round fixture in States
Welsh lower-league soccer club Wrexham AFC, which is jointly owned by Hollywood actors Ryan Reynolds and Rob McElhenney, will significantly increase its reach in the United States on October 15 when the…
Disney, Dish Network reach carriage deal to end brief blackout
Suite of channels including ESPN had gone dark on satellite service, Sling TV
Brazilian basketball league signs SporTV deal, renews with ESPN
SporTV, the pay-television broadcaster owned by Brazilian media group Globo, has acquired rights to the top-tier Novo Basquete Brasil (NBB), while Disney-owned sports broadcaster ESPN has also renewed…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
Australia’s WNBL earns first rights fees in ESPN, Nine deals
Christy Collier-Hill, the head of the Women's National Basketball League, has told SportBusiness Media that the property’s first media rights fees reflect its growing popularity and potential.
WNBA’s 2022 playoffs are the most-viewed in 20 years
The 2022 Women’s National Basketball Association playoffs have been the most-viewed playoffs since 2002 as the league gets set for the Finals beginning September 11 between the Las Vegas Aces and Connecticut S…
ESPN has best college football opening weekend since 2016
ESPN announced its most-watched kickoff weekend of college football since 2016 and second-best since 2009 after airing 17 games across ABC, ESPN, ESPN2, and ESPNU
Pat McAfee joins ESPN’s College GameDay
Former National Football League punter and American football analyst Pat PcAfee has joined ESPN’s popular college football pregame show, College GameDay as a full-time member on a multiyear deal.