Facebook has finally emerged as a major player in the global sports rights-market Acquisition strategy is highly targeted, with India and Latin America among priorities
2018 was the year Facebook got serious about buying live sports rights. Frank Dunne talks to Peter Hutton, Facebook’s director of global live sports partnerships and programming, about the thinking behind those deals and the social media platform’s ambitions for live sport in 2019
Facebook has renewed a digital broadcast rights deal with Ironman for its endurance sports events for 2019 and 2020, with an option to extend for a further year
Michael Treanor, Major League Baseball’s producer of live events, has insisted the league’s partnership with social media company Facebook has been a success despite mixed reactions to the deal.