Fifa

Features

The attempt by MP & Silva to terminate a deal with Fifa for the 2018 and 2022 World Cups in Italy is being challenged by football’s global governing body, just months after the two appeared to have reached a settlement.

Russian broadcasters VGTRK, Channel One and Match TV have agreed a deal with Fifa for rights to this year’s Confederations Cup, but wrangling over rights to the 2018 World Cup continues.

The addition of StarTimes to Fifa’s set of 2018 World Cup broadcasters in sub-Saharan Africa has significantly increased the governing body’s income from the region.

Fifa took advantage of the BBC’s failure to acquire women’s Euro 2017 rights to secure a big increase in the value of the women’s World Cup.

TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.

Fifa is projecting an additional €480m ($516m) of media-rights income from the 2026 World Cup compared to 2018, an increase of about 20 per cent. Arguably only half of this will be a consequence of expanding the tournament from 32 to 48 teams; the other half being organic growth in the value of the competition from cycle to cycle.

The value of Fifa World Cup rights in Greece is likely to fall in any new deal, TV Sports Markets understands. A tender is currently open for rights to the 2018 tournament.

Kwesé Sports and SuperSport will share pay-television rights to the 2018 Fifa World Cup in sub-Saharan Africa after both broadcasters agreed to acquire the rights non-exclusively outside South Africa, TV Sports Markets understands.

Fifa and Uefa are set for huge increases in the value of their media rights in sub-Saharan Africa. TV Sports Markets understands bidding in both governing bodies’ tender processes has progressed beyond a first round.

Chinese sports marketing company Shankai Sports is expected to make a substantial profit on the streaming rights to Uefa properties it acquired last year.

Fifa secured only a small increase in the value of the men’s World Cup in France last month, signing deals with TF1 and beIN Sports for its 2018 and 2022 tournaments.

The Chinese government has intervened in the sale of media rights to the 2018 and 2022 Fifa World Cups in the country, ensuring a deal will eventually be struck with state broadcaster CCTV.

A victory for Sheikh Salman bin Ebrahim al-Khalifa in Fifa presidential election could have major repercussions on the sale of Asian Football Confederation media rights.

The rights in Italy to the Fifa World Cups in 2018 and 2022 have reverted to world football’s governing body after MP & Silva withdrew from its agreement to sell them, TV Sports Markets understands.

Lukas Zajancauskas, research analyst for SportBusiness Intelligence, examines television audiences for this year's Fifa Women's World Cup.

StarTimes secured exclusive rights in sub-Saharan Africa to four Fifa tournaments late last month in an attempt to build new relationships and expand its football coverage.

The bribery crisis engulfing world football looks likely to have a more profound impact on the sports marketing industry than the combined failures of the ISL agency in August 2001 and Germany’s KirchMedia in April 2002.

Fifa’s 2014 accounts, published last week, confirmed that the governing body’s deal with the Infront Sports & Media agency and advertising agency Dentsu for the World Cup rights in Asia was an exceptionally profitable one for the two agencies.

Fifa avoided the prospect of going back into a US court by agreeing to extend its World Cup rights deal with Rupert Murdoch’s Fox Sports last month. But getting off the legal hook comes at a price, in terms of questions about Fifa’s governance and also, possibly, in having sold the rights at well below market value.