Full Play


Hernan Lopez and Carlos Martinez, two former executives at US-based media group 21st Century Fox, have failed in their attempts to have a separate trial from sports marketing agency Full Play as part of…

Two former executives at US-based media giant 21st Century Fox and South American sports marketing agency Full Play have pleaded not guilty to criminal charges in New York as part of the long-running corruption…

Mediapro has been confirmed as the winner of global media rights to Bolivia’s 2022 World Cup qualifiers, adding to its collection of qualifiers in the region.

Mediapro is close to a deal for global rights to Bolivia’s home 2022 World Cup qualifiers, but must wait 30 days before its victory can be confirmed. The agency’s bid of $12m (€10.5m),

Paco Casal’s latest deal for 2022 Fifa World Cup qualifier rights puts the Uruguayan businessman in a strong position ahead of a frenzied period of rights-trading in Latin America

Conmebol is in the process of settling with Datisa for a nine-figure dollar sum to reclaim rights to the 2019 and 2024 Copa América tournaments.

The contract for the unsold commercial rights to next year’s centenary edition of the Copa América represents an opportunity for sports-rights agencies to build relationships with the two governing bodies of football in the Americas.

Uruguayan Civil Court Judge Guzmán López has asked Full Play to provide a $1.75m (€1.55m) guarantee before making a decision over whether the Uruguayan Football Association (AUF) can scrap a rights deal with the agency.

The Uruguayan Football Association (AUF) has been given the green light to break its broadcast rights contract with the Full Play agency.

Hugo and Mariano Jinkis, controlling principals of the Full Play agency, have been placed under house arrest after their request to fight extradition was denied.

The bribery crisis engulfing world football looks likely to have a more profound impact on the sports marketing industry than the combined failures of the ISL agency in August 2001 and Germany’s KirchMedia in April 2002.

Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of media and marketing rights surrounding certain football matches and tournaments in the Americas.

The IMG Events & Media agency picked up the media rights for the Concacaf 2015 Gold Cup and the Champions League but strong competition failed to materialise.

The centenary version of the Copa América, which will take place in the US in June 2016, looks likely to earn at least twice as much in media rights income as the 2015 Copa América.