Paco Casal’s latest deal for 2022 Fifa World Cup qualifier rights puts the Uruguayan businessman in a strong position ahead of a frenzied period of rights-trading in Latin America
Conmebol is in the process of settling with Datisa for a nine-figure dollar sum to reclaim rights to the 2019 and 2024 Copa América tournaments.
The contract for the unsold commercial rights to next year’s centenary edition of the Copa América represents an opportunity for sports-rights agencies to build relationships with the two governing bodies of football in the Americas.
The bribery crisis engulfing world football looks likely to have a more profound impact on the sports marketing industry than the combined failures of the ISL agency in August 2001 and Germany’s KirchMedia in April 2002.
Uruguayan Civil Court Judge Guzmán López has asked Full Play to provide a $1.75m (€1.55m) guarantee before making a decision over whether the Uruguayan Football Association (AUF) can scrap a rights deal with the agency.
The IMG Events & Media agency picked up the media rights for the Concacaf 2015 Gold Cup and the Champions League but strong competition failed to materialise.