The Glory World Series kickboxing series has entered into a partnership with Fight Pass, mixed martial arts’ Ultimate Fighting Championship online viewing subscription service.

The Glory kickboxing promotion has secured a huge increase in its latest deal in the Netherlands with Ziggo, leveraging stiff competition and a marquee fight between two Dutch stars to sign its most lucrative single deal to date.

The Ultimate Fighting Championship bolstered its UFC Fight Pass OTT subscription service last month, maintaining its position as the world’s most content-rich combat channel.

Kickboxing promotion Glory will cement its place on US sports broadcaster ESPN for all of 2016, TV Sports Markets understands.

Kickboxing promotion Glory Sports International has struck multiple broadcast deals in the last month aimed at driving the niche property into the mainstream.