Germany’s Handball-Bundesliga has eschewed offers from multiple agencies for its international media rights in order to sell market-by-market itself.
Germany’s Handball-Bundesliga has increased the value of its media rights by at least 67 per cent with international rights still to be sold, TV Sports Markets understands.
The German handball league, the Handball-Bundesliga, will receive bids for its domestic media rights one week from today, TV Sports Markets understands.
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