Infront Sports & Media’s deal to distribute international rights to the Indonesian Super League (ISL) is “a flag in the ground” in the market for the agency, its managing director in Asia, Ian Mathie, told TV Sports Markets.

The adviser model for football leagues operated by the Infront Sports & Media and MP & Silva agencies could be rolled out in more European markets than the three where it already exists, rights experts say. But it is unlikely to be adopted by leagues which are confident about their growth prospects.

Interview with Ian Mathie, managing director of Infront Pan-Asia, on why the agency moved to acquire the international media rights to the Indonesian Super League.


Private equity company Bridgepoint Capital could exploit the global expansion ambitions of the two major US sports marketing companies – WME/IMG and CAA – to secure a price in excess of €1bn ($1.32bn) for the Infront Sports & Media agency, experts say.

German sports broadcaster Sport1 picked up the rights to the inaugural season of the Champions Hockey League ice hockey tournament for a small rights fee.

Fifa, football’s world governing body, said that Host Broadcast Services, the World Cup host broadcaster, had provided its media partners for the 2014 competition in Brazil with “more and better” coverage compared to the 2010 and 2006 tournaments.

Media rights to the Champions Hockey League ice hockey club competition were sold last month in Switzerland, with a rights fee and production costs included.

The value of the media and marketing rights to the bobsleigh and skeleton federation’s main events stayed steady in a renewal with the Infront Sports & Media agency last month.

The 20 clubs of Italy’s Serie A are trying to pick the best possible combination of bids from a rights auction marked by an extraordinary degree of tactical bidding that has thrown the process into confusion.

The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.

The MP & Silva agency said that its deal earlier this month for the FIM Superbike World Championship in Latin America, excluding Brazil, and the Caribbean, was part of a strategy to expand into the region and into motorsports generally.

The German Ski Association, the Deutscher Skiverband (DSV), secured a small increase in the value of its media rights outside Germany in a renewal with the Infront Sports & Media agency this week.

SBS shows interest in skating but not enough to shake off EBU

Infront strikes first deals for new Champions Hockey League