International Canoe Federation (ICF)
ICF widens Chinese exposure with CMG, adds sponsorship and licensing deals
The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…
Huya renews ICF rights in China as H&A Media tie-up extended
International Canoe Federation events will continue to be broadcast on Chinese streaming platform Huya until the end of 2024 after the world body renewed its media rights agreement with Lausanne-based…
Eurovision Sport renews with ICF as 13 EBU members sign up
The International Canoe Federation has renewed ties with Eurovision Sport, the sports arm of the European Broadcasting Union, in a rights contract running from 2021 to 2024
ICF retains Huya exposure in China in renewal with Horne’s H&A Media
The International Canoe Federation’s events will continue to be broadcast on Chinese streaming platform Huya.t
International Canoe Federation to launch OTT channel in China
The International Canoe Federation announced Monday that it will launch an OTT channel in China with the aim of reaching younger viewers