International Equestrian Federation (FEI)
FEI pivots broadcast model to offset dwindling rights fees
The move by FEI to take its media rights in-house at a time of cost-cutting from broadcasters has led the federation to look to ways to maximise media value for sponsors, its chief commercial revenue source.
Migu launches equestrian channel after acquiring FEI Worlds rights
Chinese streaming platform Migu and the International Equestrian Federation (FEI) have launched a dedicated equestrian channel after the platform secured exclusive rights to the FEI World Championships…
FEI extends long-running social media tie-up with Redtorch
The International Equestrian Federation (FEI) has renewed its social media and editorial agreement with the Redtorch agency for a further three years